One-time project
Growth foundation
Strategy, website or landing pages, local-search foundations, booking route and measurement setup.
Services for therapy practices
One practical system for patient growth.
The work begins with a sound foundation, then adds the channels the practice has capacity to operate. Each service has a defined job, owner, budget and measure.
Discuss your practiceFull service scope
What Salience Labs can plan, build and manage.
Scope is written into the proposal. Monthly content volumes, channels, languages, revisions and response times are agreed before work begins.
Website and landing pages
A clear, fast route from a relevant search to an enquiry or booking.
- Positioning, page structure and original copy
- Service, location, recognition and reimbursement pages
- Multilingual build, OneDoc or booking integration, privacy and accessibility
Local search and SEO
Make the practice easier to find for the services, places and languages it actually covers.
- Search-demand and competitor review
- Google Business Profile setup and upkeep
- Treatment and location pages, Search Console and technical checks
Google Ads
Managed Search campaigns with a defined audience, budget, landing page and conversion action.
- Campaign, location and language structure
- Keywords, negative keywords, ad copy and landing pages
- Conversion tracking, budget pacing and search-term review
Content creation
Useful material based on the questions patients ask before a first appointment.
- Editorial planning and patient-question research
- Articles, guides, service pages, FAQs and newsletters
- Source checking and practitioner approval before publication
Podcast and video
Turn one considered conversation into long-form material and useful shorter pieces.
- Concept, episode plan and interview preparation
- Recording, editing, captions, transcript and show notes
- Short clips and written adaptations for selected channels
Social media management
A planned publishing rhythm that the practice can review before anything goes live.
- Channel selection and monthly content calendar
- Writing, design, editing, approval and scheduling
- Performance review and the next month’s adjustments
Measurement and improvement
Connect marketing activity to enquiries, bookings and lead quality as far as the systems allow.
- Relevant-enquiry and booking definitions
- Conversion, source and cost reporting
- Monthly page, campaign and content decisions
Google Search test
A controlled way to test paid demand.
The first campaign is limited to an agreed service, geography and language set. The client owns the account and pays Google directly. Salience Labs manages the work and reports media spend separately from its fee.
- 1
Define the test
Service, patient intent, catchment, language, budget, landing page and relevant-enquiry definition.
- 2
Build the campaign
Search structure, phrase and exact terms, negative keywords, ad copy, assets and policy review.
- 3
Connect the destination
Each ad group leads to a page that answers the corresponding search and gives one clear next step.
- 4
Measure generic actions
Forms, calls or bookings are tracked where technically possible without sending patient details to Google.
- 5
Review search terms
Irrelevant searches are excluded, budgets are checked and the therapist reports which enquiries were useful.
- 6
Decide at 90 days
Continue, change or stop using spend, relevant enquiries, bookings and lead quality.
Content, podcast, video and social
One approved source can supply several useful formats.
A patient-question interview or practice brief becomes the source. The clinical facts are checked once, then adapted for the channels selected in the plan.
- 1
Plan
Choose the patient question, service, audience and business purpose.
- 2
Record
Interview, podcast, video session or a detailed written practice brief.
- 3
Produce
Long-form edit, article or guide, transcript, captions, show notes and images.
- 4
Adapt
Selected short clips, email material, Business Profile update and social posts.
- 5
Approve
The practitioner reviews clinical claims, qualifications, people and identifiable images.
- 6
Publish
Schedule through client-owned channels and review meaningful visits and enquiries.
Monthly management
What happens after launch.
- 01
Review appointment capacity, enquiries, bookings, advertising spend and response time.
- 02
Discuss lead quality with the therapist and identify the questions or services creating friction.
- 03
Remove poor search terms and adjust campaigns, pages or distribution.
- 04
Produce and publish the agreed content calendar.
- 05
Record the changes, their purpose and the result available at the next review.
Accounts, data and clinical responsibility
Ownership and boundaries are set before launch.
Client-owned accounts
The practice owns its domain, website repository, Google Ads account, Business Profile and publishing channels. Salience Labs receives the access required for the agreed work.
Separate spend and fees
Advertising spend is paid directly to Google. Reports show Google cost, clicks and impressions separately from the Salience Labs management fee.
Health-data boundary
Marketing forms stay administrative. No patient names, diagnoses, appointment types, contact details or treatment interests are sent to advertising platforms.
V1 targeting boundary
Visitor remarketing, Customer Match, lookalikes, audience expansion and enhanced conversions are excluded from the initial health-service campaign model.
Practitioner approval
The therapist confirms qualifications, service facts, clinical claims, reimbursement language and identifiable images before publication.
Clinical contact
The practice remains responsible for patient communication. Salience Labs can prepare routing and reply templates but does not assess clinical suitability.
Required platform information:
Google Ads advertiser guideGoogle Business Profile third-party disclosureStart here
Which part of the current route is weakest?
Send the current website, the services you want to grow and the appointment capacity available. The first conversation will define a useful starting scope.
Discuss your practice