Recognition and reimbursement
RME/EMR and ASCA status must match the practitioner. Insurance coverage still depends on the patient’s insurer, product, method and remaining limits.
About
I build for therapy practices because I run one.
I hold RME and ASCA recognition and see patients in Neuchâtel. The constraints on this work are not abstract to me: which claims are safe to make, and how much administration a practitioner can actually absorb.
Founder
Where the context comes from.
I am a PhD systems biologist and an RME/ASCA-recognised therapist with a clinical practice in Neuchâtel. My research background includes work at the U.S. FDA Office of Clinical Pharmacology.
Running a practice made the marketing problem concrete. Patients need to understand an unfamiliar method, decide whether it fits their concern, check supplementary-insurance conditions and find a practical route to a first appointment. The practitioner needs this to happen without creating another layer of administration.
Salience Labs applies that context to positioning, websites, search, campaigns, content and measurement for other therapists in Switzerland.
View my clinical practice websiteSpecialist context
Therapy-practice growth has specific constraints.
They influence the copy, campaign, form, measurement setup and the pace at which new demand should be created.
Clinical claims
Services need accurate descriptions and a defined approval route. Unsupported outcome promises create legal, platform and trust problems.
Patient privacy
Marketing enquiries stay administrative. Patient histories and clinical questions belong in the practice’s protected clinical process.
Appointment capacity
Campaigns and publishing plans must reflect the services, locations, languages and appointment slots the practice can actually provide.
Working principles
Simple decisions, visible ownership and measurable work.
Clarity
Every page, campaign and content item has one stated job in the route to an enquiry or booking.
Accuracy
The practitioner approves qualifications, clinical statements, reimbursement language and identifiable images before publication.
Ownership
The practice owns its domain, production accounts, advertising account, channels and website source repository.
Measurement
Business outcomes lead the review. Channel metrics explain what happened and where the next change should be made.
The name
Why Salience Labs.
Salience is the quality that makes something attract attention because it matters. In this work, it is the information that helps a suitable patient decide whether to contact a practice.
Labs describes the method: research the problem, run a defined test, measure the result and revise the work.
Start here
Tell me what the practice needs to change.
Send the current website, the services you want to grow and the questions patients ask before booking.
Discuss your practice